Vintage swiss poster. Vetterli Honegger-Lavater, G.
The new style became widely synonymous with swinger charlotte "look" of many Swiss cultural institutions which used posters as advertising vehicles.
Its hallmarks were:
In the US, Hofmann's Basel design school established a link with the Yale School of Design, which became the leading American center for the new style.
Countryside Mountain View.
Rare poster lithographs attract the interest of private collectors, museums and businesses.
Ernst Emil Schlatter, Elektr.
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There are many reasons: